Marketing Manager Needed for Immediate Hire

The marketing manager is responsible for maintaining the RealtyLink brand across all sales and media channels, both online and in print, throughout the company and its regional offices. The marketing manager will support all departments and regional offices to execute campaigns consisting of advertising, digital marketing, collateral, public relations, direct marketing, and events.

Responsibilities:

  • Maintain the RealtyLink brand to ensure consistency between print, offline, and online marketing campaigns and overall marketing strategy across all departments and offices
  • Liaise with stakeholders and executives to keep all apprised of pending projects and obligations
  • Develop, implement, and oversee an annual marketing plan for the company
  • Set standards for key deliverables and performance indicators to better understand the effectiveness of the investment of the company’s marketing strategy
  • Communicates with sales and executives to determine marketing support needs
  • Designs and develops content for marketing collateral, signage, advertisements, and social media
  • Maintains and grows the RealtyLink brand through social media and digital marketing
  • Manages and maintains the company website and email marketing campaigns
  • Manages and assists sales in creating marketing content, aerials, flyers, and other documents for new and existing projects through the company’s real estate brokerage software to power marketing and brokerage operations
  • Maintains effective marketing campaigns for leasing buildings developed by RealtyLink
  • Graphic Design – Utilize Adobe Creative Suite for print and digital design
  • Copywriting – Operate as a hands-on contributor in writing, rewriting, editing, and proofreading materials for publication
  • Trade Shows – participate with strategic and tactical perspective, from idea to tear-down, to strategic reasoning and justification for attendance, make product display recommendations, and help drive traffic to our booth
  • Maintain the marketing project calendar for all projects, social media posts, and eblasts
  • Develops, posts, and publishes press releases
  • Conduct market research as needed
  • Assist with regional and corporate event planning
  • Research trends and identify potential marketing opportunities
  • Develop brand awareness
  • Manage relationships with media and vendors
  • Miscellaneous administrative duties in support of sales, office, and marketing-related objectives

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications:

  • Bachelor’s degree in marketing, communications, graphic design, or similar
  • Minimum of 5 years professional experience in marketing, business administration, or related field
  • Functional and working experience with Adobe Creative Suite
  • Project Management – must work in a cross-functional environment to drive projects, create and prioritize related tasks, manage multiple obligations, and meet deadlines while under pressure
  • Problem-solving and organization – ability to assimilate information and potentially conflicting ideas into coherent and logical outcomes
  • Communication – excellent written and verbal communication skills – experience in creating, composing, writing, and editing materials
  • Sense for good design based on industry best practices; maintain brand standards
  • Experience negotiating vendor agreements and vendor management
  • Proficiency in Microsoft Office, WordPress, social media platforms, email marketing programs, and Google Analytics
  • Ability to work in both a team environment, and independently, with limited direction, when necessary, to achieve objectives
  • Flexibility – be able to improvise and adjust to shifting priorities; positive “can-do” attitude
  • Limited travel as required
  • Experience in real estate and real estate development a plus
  • Knowledge of Constant Contact, Crexi, Buildout, CoStar, and other software a plus

To apply for this position, send your resume and cover letter to marketing@realtylinkdev.com or apply via LinkedIn.